Bronx Ambassador Baron Ambrosia—who took Anthony Bourdain on a culinary tour of our borough for his CNN show "Parts Unknown" last October—posted an interesting image to his Facebook timeline today: The Official Bronx Pipe Smoking Society logo, designed by Jason Engdahl:
And just a few hours later, this sponsored ad from Fiverr—an electronic marketplace for freelancers, such as graphic artists who design logos, and people who need the services they provide—popped up in my Facebook newsfeed:
Both X-logos are much more similar to Ed Conde Garcia's logo than my parody of X-logos—and Engdahl's logo even references "The Bronx," which Garcia had a particular objection to in my parody design. As the self-anointed "Google of The Bronx," Garcia appears to believe that he owns the word "Bronx."
Although an intellectual property attorney advised Garcia that my parody was not "substantially similar" to his "Welcome 2 The Bronx" logo, he threatened me with legal action, made defamatory accusations against me on Facebook and in the New York Daily News and promised to settle the matter "by other means"—by which he meant inciting his friends and followers to make similar accusations and to threaten me with bodily harm.
Garcia's (imaginary) team of lawyers are going to be very busy sending Engdahl and graphic artists on Fiverr who design X-logos (imaginary) C&D letters. You've really stepped in it now, guys!
PS: Being a mischievous sort, I "Liked" both Baron Ambrosia's post and Fiverr's page on Facebook.
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